It isn't all about the hair, folks. It isn't just becasue it is "only shoulder length" or "not that great looking to begin with". It is about attitude.
These sorts of shows (Maury, Oprah, and Fear Factor) which perpetrate the "it's only hair" idea. It isn't just hair it is about respect for one's body and its parts. It is about working hard to achieve something and having it forcibly or disrespectfully removed. This is about honor.